Skip to 0 minutes and 9 secondsThanks for staying on for week two. We hope the work you did on the shopping mall enabled you to apply the concepts we learned in week one. We’re now going to push a bit furth and look at the operational side of things. This will help you become "full-stack marketers" who are able to envision a strategy and implement day to day. First, we’ll look at the taxonomy of digital marketing. In other words, how we can list and classify all branches of marketing. To do so, we recommend you use mind mapping software. Following this, we’ll focus on certain fundamentals of digital marketing like instant or inbound marketing. You’ll also discover what the acronym POEM means.

Skip to 0 minutes and 57 secondsAs we’re looking to understand the digital transformation of services, we’ll also explore service processes and reference documents.

Skip to 1 minute and 9 secondsTo finish, you’ll work on the case study and we’re looking forward to discovering your ideas to improve the shopping mall’s services!

Introduction to week 2

Thanks for staying on for week two.

We hope the work you did on the shopping mall enabled you to apply the concepts we learned in week one. We’re now going to push a bit furth and look at the operational side of things. This will help you become full-stack marketers who are able to envision a strategy and implement day to day.

First, we’ll look at the taxonomy of digital marketing. In other words, how we can list and classify all branches of marketing. To do so, we recommend you use mind mapping software. Following this, we’ll focus on certain fundamentals of digital marketing like instant or inbound marketing. You’ll also discover what the acronym POEM means.

As we’re looking to understand the digital transformation of services, we’ll also explore service processes and reference documents. To finish, you’ll work on the case study and we’re looking forward to discovering your ideas to improve the shopping mall’s services!

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Digital Transformation of Businesses and Services

Grenoble Ecole de Management

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