Learn to make best use of formats and creative to appeal to your target audience

The best online display advertising campaigns use a combination of formats and creative for different situations.

On this two-week course, you’ll learn how to make the best use of the online advertising formats and creative options available to make your ads relevant and appealing to your target audience.

Discover how to use different online display ad formats in a variety of situations

You’ll learn about image, video, and mobile formats, from clickable banners to expandable ads, interstitial full-screen displays, and video ads. You’ll look at various creative options, best practices, and what to consider when selecting your format, including the Internet Advertising Bureau (IAB) and standard ad sizes, and app-specific ad formats.

You’ll also learn about advertising on websites and third-party apps using app-specific platforms or networks like the Google Display Network, plus the technical factors you need to consider, such as load time and file sizes.

Explore best-practice ad format creative examples

Looking at best practice in online advertising, you’ll reflect on what you can learn from successful creative examples. You’ll consider the variety of sizes, whether to display images with or without animation, and how to create display campaigns that are not disruptive or annoying for your target audience.

By the end, you’ll know about the formats and options available including which ones are best to use and when, and the technical factors you need to think about to maximise the impact of your online display campaigns.

Learn from digital marketing experts, Target Internet with The Open University

This course is designed by experts who keep up to date with the latest trends, providing expertise to brands such as the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.

What topics will you cover?

Understand the role of different online display formats for different situations
The IAB and standard ad sizes and formats
Technical factors and load time
Graphical ad formats
Video ad formats
Mobile ad formats
Creative best practice examples

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

Learn the latest in your chosen industry or subject.
Complete each course and pass assessments.
Receive certificates validated by the educating organisation.
Impress employers with learning outcomes you can add to your CV.
Make your career dreams a reality.

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Identify how different online display formats should be used in different situations
Compare the range of different online display formats available across image, video, and mobile specific formats
Explore the core technical factors that need to be considered such as load time and file sizes
Reflect on what best practice online advertising looks like and what you can learn from examples

Who is the course for?

This course is ideal for those who are interested in increasing their understanding of online display advertising marketing as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

Who will you learn with?

Daniel Rowles

MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.

Host of the Digital Marketing Podcast, a global top 20 business podcast.

Who developed the course?

The Open University

As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.

Established
1969
Location
Milton Keynes, UK
World ranking
Top 510Source: Times Higher Education World University Rankings 2020

Target Internet

Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide. As publishers of the global Digital Marketing Skills Benchmark and the Digital Marketing Podcast, they have unrivalled access to market insights and expertise.

About this ExpertTrack

Gain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.

Find out more

Start learning today - free 7-day trial

After your free trial you can:

Pay $39 per month to keep learning online
Have complete control over your subscription; you can cancel any time
Work at your own pace and set your own deadlines at every stage
Only pay while you’re learning; the subscription will cancel automatically when you finish
Complete online assessments to test your knowledge and prove your skills
Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
Keep access to the content of courses you complete even after your subscription ends

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Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

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As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

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