Skip to 0 minutes and 8 secondsHello and welcome to Copyright and the Business of Creative Industries. My name is Marisa and I will be your educator for this course. This is an extremely broad subject but our four-week course should provide you with a solid introduction to the topic.
Skip to 0 minutes and 28 secondsWe will focus on two key words from the course title: copyright and business. Our aim is to examine how organisations within creative industries operate, and look into the economic aspects that are directly connected to copyright . We often think of copyright as a legal issue, but it is much more than that. In these industries, copyright provides the essential framework that allows creative work to become a product, in the same way that raw materials are transformed into goods for sale. It grants legal protection for artistic work and although an important chapter of the legal system, copyright is fundamentally an economic right. We will divide creative industries into sectors and explore the role of copyright in each.
Skip to 1 minute and 26 secondsTo organise our ideas, define the relevant topics, and guide our course throughout,
Skip to 1 minute and 33 secondswe have a question: Who gets what in the business of creative industries? There are a number of different contexts in which we could examine this, but as we are most interested in the production and distribution of economic wealth here, this question is best answered by focusing on the business-to-business or B2B market. In these industries, B2B relationships are directly impacted by copyright rules. Before venturing into the magical and complex world of creative industries, let me share with you my own experiences in the creative industry.
Welcome to the course
Meet the educator
I’ve been a professional musician and a music teacher for many years. Following in the footsteps of my father, a copyright lawyer, I decided to study law and became a copyright expert and a consultant for authors, artists, producers, publishers and other players within the creative industries.
While working as a copyright consultant, I was also a lecturer on copyright at university. I later became the CEO of a Brazilian composers’ association and served on the Board of Directors of CISAC, a global organisation representing 239 creators’ associations in 121 countries.
Building on all of these experiences, I am now mainly focused on education. Thanks to the opportunities provided by digital technology, including online education, I’ve been sharing my experience and knowledge with those curious about copyright and creative industries.
The discussions and social activities offered in the course are a great opportunity for us to share our experiences and to learn from each other’s questions and comments.
If you wish, you may follow me to keep track of my comments throughout the course.
Get extra benefits, upgrade your course
You can now get extra benefits by upgrading this course, including:
- Unlimited access to the course: Go at your own pace with unlimited access to the course for as long as it exists on FutureLearn.
- Access to tests: Ensure you’ve mastered the material with access to tests on the course.
- A Certificate of Achievement: To help you demonstrate your learning we’ll send you a Certificate of Achievement when you become eligible.
This course is offered by CISAC - The International Confederation of Societies of Authors and Composers. CISAC is a non-governmental not-for-profit organisation with 239 member societies representing 4 million creators in 121 countries. CISAC protects rights and promotes creators’ interests globally.
Let’s get started
For those who are new to FutureLearn, we suggest you visit the Using FutureLearn page.
If you’ve got questions, do take a look at FutureLearn’s FAQs.
Once you’re ready, click the “Mark as complete” button before moving ahead to the next step.
© CISAC University