• Deakin University
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Exploring Strategy Development

Explore why strategic choices and direction matter to an entrepreneur or an intrapreneur.

Exploring Strategy Development
  • Duration2 weeks
  • Weekly study3 hours

Learn methods and concepts. Apply reflection.

Having identified opportunities in the marketplace and capabilities, we are now able to consider optimal strategic choices for growth and profitability for an entrepreneur/intrapreneur.

What topics will you cover?

  • Strategic choice
  • Strategic direction
  • Low cost versus differentiation
  • Value, product and process development
  • Organisational sustainability and growth

What will you achieve?

By the end of the course, you‘ll be able to...

  • Examine strategic choices for optimal growth and profitability.
  • Investigate strategic directions for an entrepreneur or intrapreneur.
  • Explore organisational sustainability and growth.
  • Consider your appetite for risk and how it may affect your entrepreneurial mindset.

Who is the course for?

For students undertaking the graduate/ postgraduate certificate, jointly delivered by Coventry University and Deakin University.

Who will you learn with?

Dr Colin Higgins is an Associate Professor in Management at Deakin University and also leads Deakin's Global Courses. He teaches strategy and researches how companies engage with sustainability

Prof Maas is the Director of the International Centre for Transformational Entrepreneurship at Coventry University. Has broad international business and academic experiences in various countries.

I am a Professor in Education Practice - Entrepreneurship and the Lead Educator for the this course. I have worked in higher education, in industry and I ran my own consultancy for around 15 years.

Who developed the course?

Deakin University

Deakin University is one of Australia’s largest universities with more than 61,000 students and over 15,000 online.

  • Established1974
  • LocationMelbourne, Australia
  • World rankingTop 280Source: QS World University Rankings 2021