• Deakin University

Exploring Strategy Development

Explore why strategic choices and direction matter to an entrepreneur or an intrapreneur.

Colleagues brainstorming in tech start-up office.

  • Duration

    2 weeks

  • Weekly study

    3 hours
Overview
Requirements
Educators

Learn methods and concepts. Apply reflection.

Having identified opportunities in the marketplace and capabilities, we are now able to consider optimal strategic choices for growth and profitability for an entrepreneur/intrapreneur.

What topics will you cover?

  • Strategic choice
  • Strategic direction
  • Low cost versus differentiation
  • Value, product and process development
  • Organisational sustainability and growth

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Examine strategic choices for optimal growth and profitability.
  • Investigate strategic directions for an entrepreneur or intrapreneur.
  • Explore organisational sustainability and growth.
  • Consider your appetite for risk and how it may affect your entrepreneurial mindset.

Who is the course for?

For students undertaking the graduate/ postgraduate certificate, jointly delivered by Coventry University and Deakin University.

Who will you learn with?

Colin Higgins

Dr Colin Higgins is an Associate Professor in Management at Deakin University and also leads Deakin's Global Courses. He teaches strategy and researches how companies engage with sustainability

Gideon Maas

Prof Maas is the Director of the International Centre for Transformational Entrepreneurship at Coventry University. Has broad international business and academic experiences in various countries.

Joan Lockyer

I am a Professor in Education Practice - Entrepreneurship and the Lead Educator for the this course. I have worked in higher education, in industry and I ran my own consultancy for around 15 years.

Who developed the course?

Deakin University

Deakin University is one of Australia’s largest universities with more than 61,000 students and over 15,000 online.

  • Established

    1974

  • Location

    Melbourne, Australia

  • World ranking

    Top 280Source: QS World University Rankings 2021

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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