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  • Deakin University

Exploring the Impact of Culture and Context

Discover how cultural differences impact entrepreneurial activity.

Exploring the Impact of Culture and Context
  • Duration2 weeks
  • Weekly study10 hours

Discover how cultural differences impact entrepreneurial activity

Culture shapes the way people think about and respond to risk and opportunities, thus influencing the nature of entrepreneurial activity.

The body of research exploring the relationship between national or regional cultures and the overall level of entrepreneurial activity continues to grow. Some researchers have focused on the culture/entrepreneurship link, while others have focused on the link between culture and innovation.

This course delves deeper into the entrepreneurial mindset in different cultural contexts and considers how those cultural differences impact entrepreneurial activity.

What topics will you cover?

• The entrepreneurial mindset in different cultural contexts

• The impact of different economic models on entrepreneurship

• The social context of entrepreneurship

• How entrepreneurship is socially constructed in different cultures

• Culture and individual characteristics

• The concept of the entrepreneur from the perspective of self, organisation and team

What will you achieve?

By the end of the course, you‘ll be able to...

  • Compare a range of cultural contexts and discuss their impact on the entrepreneurial mindset
  • Discuss how different economic models and policy arrangements might impact upon entrepreneurship
  • Reflect upon how your national or regional culture might impact upon your own mindset

Who is the course for?

This course is for students undertaking the graduate/ postgraduate certificate, jointly delivered by Coventry University and Deakin University.

Who will you learn with?

Prof Maas is the Director of the International Centre for Transformational Entrepreneurship at Coventry University. Has broad international business and academic experiences in various countries.

Dr Matt Mount (Ph.D) is Assistant Professor of Strategy and Innovation at Deakin Business School. He is an expert in the area of strategy and innovation processes.

I am a Professor in Education Practice - Entrepreneurship and the Lead Educator for the this course. I have worked in higher education, in industry and I ran my own consultancy for around 15 years.

Dr Colin Higgins is an Associate Professor in Management at Deakin University and also leads Deakin's Global Courses. He teaches strategy and researches how companies engage with sustainability

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry

Deakin University

Deakin University is one of Australia’s largest universities with more than 61,000 students and over 15,000 online.

  • Established1974
  • LocationMelbourne, Australia
  • World rankingTop 280Source: QS World University Rankings 2021