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Forecasting and Data Mining

Explore the use of business analytics to forecast and inform decision making, as well as the history and future of data mining.

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  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements

Delve into what business analytics tells us about the future

Forecasting is, by its nature, an unpredictable field. However, there are methods and techniques, both qualitative and quantitative, that can be employed to make it more predictable.

The concept of data mining, which has been in existence long before you might think, is now performed by using programming methods and algorithms. It helps to extract useful information from a large amount of data, thus helping to make the data useful and understandable.

In this short course, you will have the chance to study forecasting techniques, and to explore the software and applications for data mining.

What topics will you cover?

  • What is forecasting?
  • Types and methods of forecasting - quantitative and qualitative
  • Introduction to data mining
  • Data mining systems
  • Types of data that can be mined
  • Data mining processes and methods
  • Software and applications for data mining

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe and apply forecasting techniques
  • Explain data mining and demonstrate using data mining software

Who is the course for?

Students studying MSc International Business Management.

Aspiring managers wanting to work in business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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