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2.3

Scanning the environment

It’s important to understand the environment in which we operate when analyzing the future.

There are a number of sub topics that can be discussed within this topic, such as the organisation, the environment of stakeholders, and the contextual environment.

To scan the environment means to investigate each area, and retrieve more knowledge about each of them. It forms the basis of further exploration into potential emerging trends.

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Futurism and Business: Dealing with Complexity

University of Stellenbosch Business School Executive Development