Skip to 0 minutes and 6 secondsWelcome back. This is week three. And week three is all about the changes our societal institutions are starting to make and the frameworks we're using to try to understand those changes. But before we get there, here's a little story from Tim Jackson about working with the British government and why working on change and sustainability can be such a sensitive topic. This work on prosperity without growth came from work that I did as economics commissioner on the Sustainable Development Commission, the UK Sustainable Development Commission. And it was really interesting, fascinating, really, to see government's response to that work from the very early stages.

Skip to 0 minutes and 51 secondsI remember very clearly a meeting where we announced our intention to hold this inquiry about prosperity and in particular, the relationship with growth. And that very act of questioning growth proved so problematic for policymakers. And I remember very clearly one meeting where a treasury official got up and basically said, now I see what sustainability's all about. It's about going back to live in caves, isn't it? And it was a very, very visceral response at a very early stage in our inquiry.

Skip to 1 minute and 30 secondsAnd it was interesting partly because it really made me very aware of this visceral fear that politicians have and that policymakers have about questioning growth in any form whatsoever and was one of the reasons, actually, why when I wrote the report, I framed it very specifically around the dilemma of growth, recognising that just as there are fears about growth being unsustainable, there are also legitimate fears about social stability and about the stability of the economy.

Welcome to Week 3

Welcome to week three, where we move away from measurements, and towards changes that are actually happening. But first, in this short video Tim Jackson shares an anecdote about the response he once had from a British policymaker when talking about sustainability.

The reaction demonstrates how change can be a difficult topic with policymakers, as mindsets and ideas about economics run deep.

Share this video:

This video is from the free online course:

Global Prosperity Beyond GDP

UCL (University College London)