What happens when transitioning towards sustainability is against business interests?
In this video, Achim Steiner reasons that pushback against change from conservative businesses is in many ways a rational reflex to protect billions of dollars in investment, and a long-term strategy formed over many years.
However, he also emphasises that his is not a reason to rule out change, and points out that governments have huge power to change the signals that markets respond to via subsidies and taxes.
Can sustainability be made less threatening to business interests?
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
