Skip to 0 minutes and 15 secondsHello,my name is John Ap. I am a professor of tourism management at the Institute for Tourism Study in Macau. The Institute of Tourism Study is very thankful to be able to collaborate with Nankai University in developing this micro bachelor’s program. Before I talk about my presentation which is on sustainable tourism planning, some simply course from a practitioner’s perspective, I’d just like to share with you part of my professional background before I became an academic. I spend 11 and half years practicing in Australia as a town planner. I started off my professional career in statutory and development control planning, and then moved into specializing in recreation and tourism planning.

Skip to 1 minute and 11 secondsWhat are the outcomes of this particular presentation? Participants will be able to acquire awareness and knowledge of the basics of tourism planning. Secondly,to have awareness of the true nature of sustainable tourism planning. Thirdly,evaluate it if sustainable tourism planning represents old wine in a new bottle.

Skip to 1 minute and 41 secondsOK,before we can start talking about sustainable tourism planning, we need to consider some of basic and what is one of the characteristics of tourism. I think we need to understand and realize that the primary aim of tourism is to deliver an enjoyable and memorable travel experience, so that people will want to come back again. And secondly will recommend these experiences for their families and friends. We also need to understand that tourism is primary dominantly a business-led activity. It is market and demand oriented and it involves product packaging

Skip to 2 minutes and 29 secondsWhile the things we need understand about tourism particularly in developing countries it’s that in developing countries tourism tends to be government-led. And this is understandable because quite often infrastructure is need in order for tourism development to take place. Another characteristic in developing countries is that there is a product and supply oriented approach. That is we will build it and they will come, and hopefully the visitors and tourists will come. And finally in developing countries we find that there tends to be little product packaging particularly compare to what is done in developed countries.

Skip to 3 minutes and 18 secondsWhen we talk about the core principles of sustainable tourism, the first we need to consider is that of quality. We need to provide a quality experience for the visitor. We also need to improve the quality of life of hosts community and in particular the local residents. Then we need to ensure that there is protection of the quality of the environment. And when we are referring to the environment we are talking not only about the natural physically environment, but also the social culture as well as the economic environment. Second,core principles of sustainable tourism is that of continuity.

Skip to 3 minutes and 57 secondsWe need to ensure the continuity of the natural resources And the resource are that available reviving your destination and reviving your community which attracts your tourists. We also need to make sure that we continue the culture of the host community. And lastly,we require continuity of visitor interest. As we all know, market will change over time and you’ll get different visitors coming. And you need always understand that it is important to ensure that visitors are interested in coming to your destination The third core principle refers to balance. What are we referring to here, we are talking about the need to balance, the need and interest of the hosts, local residents and those service providers.

Skip to 4 minutes and 50 secondsWe need to balance the need interest of the guests: What are they like?What are their preferences? What don’t they like? And lastly but not least, we need to ensure the rebalance of the environment that we are working at. When we talk about sustainable tourism, we need to understand that there are numerous of definitions. And if you look at the literature, there are over one hundred different definitions and certainly academics, we find it very difficult to agree upon one particular definition. But I think the bottom line we need to understand about sustainable tourism is that sustainability is inherent and natural aspect of planning and tourism. In my opinion, what I prefer to call sustainable tourism is responsible tourism.

Skip to 5 minutes and 43 secondsAnd the reason for this is that we need to have accountability for tourism and the activities of the tourism industry and in particularly the activities of the tourists.

Skip to 6 minutes and 3 secondsSo what is planning? If we look at simple definition of planning, it simply means devising a course of action And even though professionally and technically are trained as a planner right, we all can devise a course of action. There’s nothing scientific about it and as you know in the second point I’d like raise is to review about what is planning. It involves common sense, we all have common sense, so technically speaking we can all plan. Thirdly,planning is about rationalizing priorities and the allocation of resources.

Skip to 6 minutes and 48 secondsWe need to ask why do we plan and there are numbers of reasons, such as improving the quality of life for the visitor and for the host in particular. We need to make an arrangement of needs and provide diversity because not everyone is the same and when we are traveling and we are seeking travel and tourism experiences. We want to do different things, so it’s important when we plan that we made different and very ethnic of your travelers and tourists. In addition,we need to maintain a balance between demand and supply of the facilities and services. And in the sense if we want to look at understanding what is planning, planning is really balancing demand and supply.

Skip to 7 minutes and 40 secondsAnother reason why we plan is that we need to conserve and maintain the environment, particularly the natural environment. And more importantly but not least importantly is the fact that we need to provide the direction and purpose if we have a plan in order to be able to reduce uncertainty.

Basic Points of Tourism Planning

What are the basics of tourism planning, such as characteristics of tourism, core principles of sustainable tourism, etc?

Before we continue with Week 4, do you have any questions? If so, let us know in the comments section below.

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This video is from the free online course:

Global Tourism Development Trends

Nankai University