Skip to 0 minutes and 20 secondsIn order to plan and develop tourism in a sustainable manner, I'd like to share with you four basic planning principles I'd like to share with you four basic planning principles that you need to know. And if you understand and can apply these principles, the likelihood and chances of developing tourism in a sustainable manner will be much higher. The principles are order, balance, co-ordination and establishing an appropriate experience. When we look at these four basic principles, the first three order, balance and co-ordination really apply to supply considerations, the fourth one establishing an appropriate experience is basically a demand consideration. So let's look at each of these basic principles in detail.

Skip to 1 minute and 25 secondsThe first principle is order. It involves clustering, grouping and zoning. And common technic use by planners is the zone areas for different type of users. And certainly users are that compatible and naturally link with each other, we can keep them together. More importantly, if they are conflicting and incompatible activities or users, we want to separate them in order to avoid conflict. If we look at the layout of Disney World in Orlando, United States of America, you'll find here in this picture, you see the four major parks in Disney World, you will know that each of the four parks are not located right next to each other.

Skip to 2 minutes and 22 secondsThey had been separated so that when visitors come to visit Disney World that things will not become too crowed, so that people can have a pleasant visit experience and not facing problems of crowding and congestion. If we specifically look at the magic kingdom, one of the unique innovated features was introduced by Walt Disney is that what everyone come to the park, everyone need to walk done main street.

Skip to 3 minutes and 0 secondsIn main street what do you have shops,bakeries,restaurants,so when the people come and enter the park, they will see all the shops and opportunity to spend money, to attract people to shop and before they leave the park, they must walk through main street hopefully in order to tempt you to coming to the shop and buy something and spend money. When you get in the middle of the hop of the park, you'll notice here you'll have 4 to 5 different directions. You can continue straight head to fantasy land or you can go to the left to adventure land or to the right, so what happens is this a very innovated technic that to avoid crowding and congestion.

Skip to 3 minutes and 52 secondsWalt Disney said that when I get people to the hop, I want them to disperse. In this case,it's possible for them to create order. I'm taking you now to Ocean Park and if we look at theme of the particular attraction, we have here signage for amazing Asian animals and you will notice here with the signage. What are the colors? The colors are natural earth colors, the greens,the grays,the browns. Ok,signifying what type of attraction is this.

Skip to 4 minutes and 38 secondsThe second principle is balance. We want to protect the resources, we want to ensure there is appropriate scale, and importantly we want ensure there is a balance in terms of environmental relationships. If we look at some examples here,of what we mean. Here,we have a picture of the Terra-Cotta Warriors in Xi’an, it's a wonderful archaeological attraction. And in order to provide balance and protection from the element and to provide comfort for the visitors, you will find that the warriors and archaeological side has been covered,you know we've aloof in order to protect. I'm taking you now to San Diego Square in Macau and you know it's here, with the colonial Portugal style buildings. and the square,you'll know that,right?

Skip to 5 minutes and 47 secondsThere is a balance in terms of the color skin. There is a balance in terms of the way in which the building has been painted in terms of architecture style. Taking you now to a Chinese garden in China, notice here in the Chinese garden with a beautiful natural greenery there, we have a pagoda developed and built in a traditional Chinese style. And notice again,the color skin, it's a nature color,the brown timbering shows in order to provide an attractive setting environment. Here,I'm showing you a picture of a theme park in Sanjiang China. When we look at this picture,all right, you will see that there exist beautiful traditional pagoda and bridge, but what do you notice in the background?

Skip to 6 minutes and 44 secondsThere these modern high rise buildings and this nicest, this particular man made attraction is when you want to get a good picture, it's not possible to take a nice picture. So balance does not exist here. Here is another picture at the same amusement park, we have here a Mongolia attraction which involves horse riding, and you look beyond the boundary of the castle, and what do you find? You'll find these multi-high rise storey illustrating the same principle and that was provide in the previous picture.

Basic Planning Principles (1)

Let’s learn about the first and second principles of sustainable tourism planning-basic planning: order and balance.

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This video is from the free online course:

Global Tourism Development Trends

Nankai University