Skip to 0 minutes and 16 secondsNow let's look at the development history of China's domestic tourism.

Skip to 0 minutes and 23 secondsSince the open-door policy in 1978, China's domestic tourism industry has developed rapidly and experienced five stages of development.

Skip to 0 minutes and 36 secondsThe first stage is infancy stage.

Skip to 0 minutes and 40 secondsSince the open-door policy in 1978, China's economy is in urgent need of development. Therefore, priority was given to inbound tourism only, and domestic tourism market demand has not yet formed. China had not clearly defined the nature of tourism as part of it's economy. The second stage is called rapid development stage.

Skip to 1 minute and 9 secondsWith the improvement of economy, the domestic tourism market began to develop rapidly and the scale of demand increased day by day. National domestic tourism policy gradually changed from discouraged, not against in the past, to adjust measures to local conditions, correct guidance and steady development.

Skip to 1 minute and 39 secondsAfter entering 1990, domestic tourism went further into positive development.

Skip to 1 minute and 47 secondsNow let's look at the whole country development stage.

Skip to 1 minute and 52 secondsThe whole country development stage started in 1998. Tourism was established as a new growth point in the national economy. In the central economic work conference,

Skip to 2 minutes and 6 secondsChina's tourism policy entered into a period of comprehensive and rapid development. Domestic tourism, inbound tourism and outbound tourism were then developing together. The development of China's tourism industry entered into a period called integrated tourism.

Skip to 2 minutes and 32 secondsNow let't look at the stage four, we call it stable development stage.

Skip to 2 minutes and 39 secondsIn February 2009, the state council promulgated the opinions on accelerating the development of tourism, which aimed to develop tourism industry into a strategic pillar industry in the national economy. Since then the development of China's tourism industry entered a period of comprehensive development focusing on domestic tourism.

Skip to 3 minutes and 9 secondsNow let's look at the 2016 until the present days, we called we enter into the integrated tourism development stage. What we mean by Integrated tourism development? In 2016, director of the National Tourism Administration, Li Jinzao proposed that China's tourism development should change from scenic tourism to integrated tourism at the national tourism work conference. And then the National Tourism Administration released the first batch of 262 and the second batch of 238 units of national integrated tourism demonstration zone. The integrated tourism concept will be further explained at the later part of this session.

Development History of Domestic Tourism

In this session, domestic tourism will be discussed extensively.

Why do we talk about the China’s domestic tourism start from 1978? Do you have any idea? Anything dramatic happened in 1978?

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This video is from the free online course:

Global Tourism Development Trends

Nankai University