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This content is taken from the Nankai University & The Global Travel and Tourism Partnership (GTTP)'s online course, China’s Role in Global Tourism Development. Join the course to learn more.

Skip to 0 minutes and 16 secondsIn the previous sessions we have explained what we mean by OBAOR. Now we are going to talk about the influence of OBAOR on tourism development.

Skip to 0 minutes and 30 secondsSo now first of all, we could talking about how the OBAOR affecting the outbound tourists and also the expenditure. The previous National Tourism Administration predicts that during the 13th Five-Year Plan period, China will transport 150 million Chinese tourists and the outbound tourism consumption will be about 200 billion U.S. dollars (CNTA 2016). At the same time, China will attract 85 million tourists from countries and regions along the OBAOR to visit China, and the inbound tourism spending will be about 110 billion U.S. dollars.

Skip to 1 minute and 17 secondsInfrastructure connectivity along the OBAOR regions has greatly improved the accessibility of tourism and promoted inbound and outbound tourism consumptions.

Skip to 1 minute and 32 secondsOBAOR initiative promotes regional tourism integration and increases cross-border regional tourism cooperation obviously. A series of silk road tourism policies have been implemented in provinces and cities along the OBAOR within China. The initiative promotes the upgrading and development of local tourism industry.

Skip to 2 minutes and 2 secondsThe OBAOR initiative builds international high-quality tourism routes with the characteristics of the silk road and land silk high-speed railway tourism volume.

Skip to 2 minutes and 16 secondsWhat about OBAOR initiative and inbound tourism within China?

Skip to 2 minutes and 23 secondsThese are the countries which generated inbound tourists to China in 2016. The countries marked in blue are the countries along the OBAOR regions. These countries are Korea, Vietnam, Burma, Russia, Malaysia and so on.

Skip to 2 minutes and 45 seconds13 of the 19 countries are along One Belt and One Road. This chart shows that One Belt and One Road is very important for inbound tourism in China. Now let's take a look at OBAOR initiative and domestic tourism in China. This is a chart of domestic tourism development index of 31 provinces and cities.

Skip to 3 minutes and 16 secondsThe provinces or cities marked in red are along the OBAOR.

Skip to 3 minutes and 24 secondsThe development level of tourism industry in China presents a trend of high level in the east regions and low level in the weastern part of China. The provinces and cities along OBAOR are most under developed provinces and cities in western part of China. The OBAOR initiative can promote the tourism development in these regions, can support the further development of the tourism industy within these weastern regions of China.

Skip to 3 minutes and 59 secondsNow let's look at the OBAOR initiative and outbound tourism in China.

Skip to 4 minutes and 7 secondsFor the outbound tourism and OBAOR initiative, this chart shows the top 10 countries of outbound tourism market in 2016. The countries marked in blue are the countries along the OBAOR. These countries are Thailand, Singapore, Vietnam, Indonesia, Malaysia, Philippines, and Korea. There are 7 out of the 10 countries are along One Belt and One Road region.

The Influence of the “B & R”

In this coming video, Professor Qiu will analyze the influence of the Belt and Road Initiative on inbound, domestic and outbound tourism.

Can you list some issues related to the Belt and Road Initiative on tourism development?

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Global Tourism Development Trends

Nankai University