Health Tourism
Examine the managerial and entrepreneurial aspect of health tourism, and analyse the theoretical terms.
Duration
2 weeksWeekly study
8 hours
Health Tourism
Would you combine your next medical procedure with a holiday abroad?
Health tourism is the term used for travel that is undertaken for the purposes of undergoing medical treatments or making use of healthcare services.
In this course, the managerial and entrepreneurial aspect of this tourist activity will be explored and we’ll look at the important roles played by tour operators in the field of health and wellness tourism, from designing, developing and promoting health and wellness tourism programs, to working with health and medical institutions to design attractive tourism services and programs.
What topics will you cover?
- Defining the term health tourism
- Tourist niches that compose health tourism
- Political implications of the phenomenon
- Health tourism and business opportunities
- Quality in health tourism
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Define the term ‘health tourism’ and be aware of the numerous tourist niches of which it’s composed
- Explore the political implications of the phenomenon
- Analyse existing products and consider new possibilities for business in health tourism
- Discuss quality in health tourism
Who is the course for?
Students who have a background in social sciences, arts and humanities, business studies or tourism and hospitality, or those with a background in sustainable development will be interested.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Who will you learn with?
Lecturer in International Tourism Management and research fellow (Centre for Trust, Peace and Social Relations) at Coventry University.
Lecturer in Event Management
Who developed the course?
Coventry University
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Established
1992Location
Coventry
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