Blackboard with the text 'Spread the Word' written on it

Spread the word

Get involved brainstorming ways to promote the important message of heritage that needs to be shared.

What’s being done?

Let’s look at some of the ways the importance of heritage is currently being promoted.

  • Governments and local authorities are legislating on heritage to protect it.
  • Activists of the civil society are raising funds, organising debates and exhibitions, participating in TV interviews, etc.
  • Academics are writing about specific case studies to highlight the importance of cultural heritage in everyday life.
  • Tourism businesses and organisations are encouraging cultural heritage tourism.

Communication tools

In all instances, to get the message across a variety of communication tools are used. You’ll see people and organisations making use of pamphlets, articles, books, blogs, videos, social networks, etc. Remember the tea towels produced to publicise the debate about the Sirius building?

Tea towel featuring the Sirius building © www.freshteatowels.com.au

Creating a poster

An effective method of communication is to pair text and images to quickly convey a message. The combination of these elements together can be extremely powerful and memorable.

Now, it’s time for you to test out this technique by creating a poster.

Here are some tips to help you plan and produce your poster:

  • identify the heritage topic you want to work with
  • identify the issue you want to communicate
  • brainstorm and summarise the words/sentences you need to make your point
  • create a memorable picture/graphic component
  • make sure that the whole poster is coherent and consistent

Your task

Develop a slogan or ad campaign to promote the importance of a heritage topic of your choosing. Present your idea as a poster with a graphic component.

In the comments include a link to your poster (on Google Drive, OneDrive, Flickr, etc). You can find information about sharing images with other learners on FutureLearn here.

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This article is from the free online course:

Cities of Yesterday, Today and Tomorrow: Why Heritage Conservation Matters

Griffith University