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This content is taken from the University of Leeds & Institute of Coding's online course, How to Create Great Online Content. Join the course to learn more.

Skip to 0 minutes and 9 secondsSanne Vliegenthart: Welcome to "How to Create Great Content". This course is from the Institute of Coding and seeks to develop skills and confidence needed in today's workplace. What do you think makes engaging and shareable online content? If you had a great idea, how would you decide which format would be the best way to communicate it? This course will give you insights into the process behind the great content we see and share everyday online and give you the skills to transform the content you produce. Our course is led and created by digital consultant and coach Meg Pickard. Meg has been working digital engagement and strategy in digital environments for 21 years. I'm Sanne Vliegenthart, a social media consultant and digital producer.

Skip to 0 minutes and 52 secondsAnd I'll be guiding you through this course. You will meet content professionals from a range of companies and industries and learn what they think makes great online content and how to create it yourself, whether in words, video, or another medium. You'll be exploring how to communicate ideas appropriately and engagingly using a range of platforms as well as thinking about the tone of voice and how you can use language to reinforce messages and influence desired outcomes. You'll also learn the importance of understanding your audience and planning your content to ensure it has the maximum impact. So let's get started.

Welcome to the course

What makes content work online? In this course, you’ll be exploring different content types and formats, as well as looking at the role language and tone play in delivering messages to your intended audience.

With a range of activities including articles, videos, quizzes and interactive exercises, you’ll learn what makes content compelling, how to write for different formats and platforms, and common mistakes to avoid.

Throughout the course, there’ll be case studies, examples and tips to help you grow your skills and confidence about creating content for online audiences.

Course map and learning outcomes

This course map provides a quick overview of the two weeks ahead.

An image showing the course map – find the full version in the Downloads section

Each week of this course is centred around learning outcomes: statements which express what it is you will be better able to do by the end of the course. They are a useful way of checking on how you’re progressing.

You can revisit steps as you progress through the course so that you feel confident you’re meeting the learning outcomes. As you are working through the steps and activities, you might want to refer back to this step to check your progress against the learning outcomes.

Week 1 covers the following learning outcomes:

  • Interpret the messaging and intention behind online content.
  • Evaluate the use of tone and language in communication.
  • Describe how various media formats are used to create compelling online content.

Week 2 covers the following learning outcomes:

  • Identify suitable content format for a particular purpose.
  • Describe key considerations for creating online content in a variety of media.
  • Apply suitable tones and techniques to communicate a message effectively.

Accessing this course

You can access this course using a variety of devices, including smartphones, tablets, and laptop or desktop computers. Exercise steps give you opportunity to try things out for yourself. Accessing these steps using a laptop or desktop will enable you to view the content on a larger screen, which might make it easier to practise and apply your learning.

Every attempt has been made to make this course as accessible as possible. However, there are some activities that may be difficult to access if you use a screen reader device.

Additional learning

If you have a general interest in this topic, you can work through the learning activities in around two hours each week. There is also additional learning available throughout the course which provides more information or links to further reading. Make the most of these opportunities to further your understanding of how the workplace of the future is changing.

You also have the opportunity to check your understanding and spend some time joining the discussions. It’s important that you don’t feel pressured to complete all the elements of the course: your learning journey is individual and you should decide what elements are relevant to your learning needs.

We’re giving you extra benefits for free

All courses within the Digital Skills for The Workplace portfolio are sponsored by FutureLearn. This means you get all the benefits of upgrading at no cost to you including:

  • Unlimited access to the course: Go at your own pace with unlimited access to the course for as long as it exists on FutureLearn.
  • Access to tests: Ensure you’ve mastered the material with access to tests on the course.

  • A downloadable (PDF) Certificate of Achievement: To help you demonstrate your learning you’ll be able to download and share a Certificate of Achievement when you become eligible.

Unlock an award and evidence your learning

When you Mark as Complete over 90% of steps, and get over 70% in the final course test you will earn a Certificate of Achievement. This personalised Certificate of Achievement and transcript detail the syllabus and learning outcomes, as well as your end of course test score. This provides ideal evidence of your interest in and understanding of this subject. The certificate comes in both printed and digital formats, so you can easily add it to your portfolio, CV or LinkedIn profile.

In addition, by completing all three courses within the Creating Digital Content program, you will unlock your FutureLearn Award. This is your own FutureLearn web page exhibiting all of your certificates. You can use this link to demonstrate your learning by sending it to employers or adding it to any online profile on social media.


As you complete the course you may come across terms and references that require further explanation. To help with this there is a Glossary that you can view and refer to at any point in the course.

If you come across any terminology during the course that is not included in the Glossary please use the Comments section to ask fellow learners.

Next steps

You can monitor your progress through the course by selecting Progress at the top of the page.

Now that you’ve found out about the course, move to the next step to meet the course authors and introduce yourself to your fellow learners. Don’t forget to mark as complete.

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This video is from the free online course:

How to Create Great Online Content

University of Leeds