Welcome to Week 2

Graphic of internet icons

Welcome to Week 2.

In Week 1 you considered the intention and message behind content, and looked at some of the considerations behind choosing a content medium.

This week, you’ll be using a toolkit to explore what goes into the actual creation of compelling content for an online audience. The activities will get you thinking about tone and language in communication, and showcase best practice for creating online content in a variety of media.

By the end of the week, you should be able to apply the right tone for your content and use a range of techniques to communicate your message effectively.

Have your say

In this course you’ll be developing the skills to understand content in a more critical way. You might have looked differently at the content you consume, or noticed something new. Since the end of Week 1, have you found yourself noticing, appreciating or critiquing online content? Perhaps you have noticed something new about the message in the content or maybe the use of tone. Reflect on your growing understanding of online content with other learners in the Comments section.

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This article is from the free online course:

How to Create Great Online Content

University of Leeds