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Welcome to Week 2

Welcome to Week 2.

In Week 1 you considered the intention and message behind content, and looked at some of the considerations behind choosing a content medium.

This week, you’ll be using a toolkit to explore what goes into the actual creation of compelling content for an online audience. The activities will get you thinking about tone and language in communication, and showcase best practice for creating online content in a variety of media.

By the end of the week, you should be able to apply the right tone for your content and use a range of techniques to communicate your message effectively.

Have your say

Since the end of the previous week, have you found yourself noticing content in a different way? Reflect on your growing understanding of online content with other learners in the Comments section.

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This article is from the free online course:

How to Create Great Online Content

University of Leeds