Master the art of creating successful online content for your business

What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals.

You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format.

You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.

Finally, you’ll learn how to write a good brief, and how to structure a content plan to create your own successful campaigns.

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Skip to 0 minutes and 7 seconds Sanne Vliegenthart: There are four billion active internet users worldwide, consuming more content than ever before. In a sea of text, audio and video, how can you make your voice heard online? How can your content to make the most impact on your audience? This course will help you find out, learn how tone, style, and format should change depending on your audience. Explore how to use different online platforms to your advantage and hear from industry professionals about how they put their content plans into action.

Skip to 0 minutes and 39 seconds How to create great online content is part of our suite of professional and digital skills courses from the University of Leeds and the Institute of Coding covering topics from coding to social media marketing all available for free to help you build your career today. Whether you’re new to the world of work or forging a new career for yourself, we look forward to sharing your journey into the fast-moving digital space.

What topics will you cover?

Define online ‘content’ and how content is planned with a specific intention
Critically examine online content and identify the messaging and intentions within it
Question the messaging and use of language in online content
Use practical strategies to communicate effectively online
Explore best practice in content media creation

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Interpret the messaging and intention behind online content
Evaluate the use of tone and language in communication
Describe how various media formats are used to create compelling online content
Identify suitable content format for a particular purpose
Describe key considerations for creating online content in a variety of media
Apply suitable tones and techniques to communicate a message effectively

Who is the course for?

This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.

This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.

The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.

You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.

Who will you learn with?

Meg Pickard

Digital content/community/ transformation consultant, facilitator and trainer with 23+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Institute of Coding

The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond.

Endorsers and supporters

supported by

What's included?

University of Leeds are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

Unlimited access to this course

Includes any articles, videos, peer reviews and quizzes

Tests to validate your learning

A PDF Certificate of Achievement to prove your success when you’re eligible

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

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