• University of Leeds
  • Institute of Coding logo

How to Create Great Online Content

Discover what makes online content a success and learn how to create engaging content that's in line with your business goals.

48,484 enrolled on this course

How to Create Great Online Content
  • Duration2 weeks
  • Weekly study2 hours
  • LearnFree
  • Digital upgradeFree
This course is part of the Creating Digital Content program, which will enable you to find out how to implement a successful social media marketing strategy online.

Master the art of creating successful online content for your business

What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals.

You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format.

You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.

Finally, you’ll learn how to structure a content plan to respond to a specific brief.

Featured in the UK government’s The Skills Toolkit collection.

Download video: standard or HD

Skip to 0 minutes and 7 seconds Sanne Vliegenthart: There are four billion active internet users worldwide, consuming more content than ever before. In a sea of text, audio and video, how can you make your voice heard online? How can your content to make the most impact on your audience? This course will help you find out, learn how tone, style, and format should change depending on your audience. Explore how to use different online platforms to your advantage and hear from industry professionals about how they put their content plans into action.

Skip to 0 minutes and 39 seconds How to create great online content is part of our suite of professional and digital skills courses from the University of Leeds and the Institute of Coding covering topics from coding to social media marketing all available for free to help you build your career today. Whether you’re new to the world of work or forging a new career for yourself, we look forward to sharing your journey into the fast-moving digital space.

Syllabus

  • Week 1

    What does online content mean to you?

    • Welcome

      These first steps get you started thinking about content. You’ll explore what makes good content, and how to use language, tone and style to help deliver your content’s objectives.

    • What is the purpose of your content?

      In this activity, you will look at how content can help achieve objectives and influence audience behaviour and sentiment.

    • Language and tone in online communication

      In this activity, you’ll explore how language can be used creatively to develop or deliver on a particular tone. You’ll also see how style matters, especially in longer form content.

    • Matching your content and message with the context

      These steps explore how businesses make sure they use the right content to suit their audience, to convey the right message and to achieve the right results.

    • Summary

      In these steps, we bring Week 1 to a close and review what we have learned so far. You will also look ahead to the final week of the course.

  • Week 2

    Communicating online

    • Welcome to Week 2

      This week, you’ll explore what goes into the actual creation of compelling content for an online audience. You’ll be working with a toolkit to help you determine the format and style required to convey your content effectively.

    • Choosing your content format

      In these steps, you’ll begin to examine the main considerations when choosing the most effective and appropriate format for your content.

    • Online content via video, images and audio

      In this activity, you’ll look at which platforms perform best and offer your perspectives on which one engages you, and other audiences, the most.

    • Developing your own content

      This activity prepares you for making your own content plan. You’ll be looking at how others have put their content plans into action, and working with tools and templates to refine your own.

    • Summary

      These steps offer a summary of the activities covered in the past weeks and offer ideas about how to extend your learning beyond the course.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Interpret the messaging and intention behind online content
  • Evaluate the use of tone and language in communication
  • Describe how various media formats are used to create compelling online content
  • Identify suitable content format for a particular purpose
  • Describe key considerations for creating online content in a variety of media
  • Apply suitable tones and techniques to communicate a message effectively

Who is the course for?

This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.

This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.

The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.

You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.

Who will you learn with?

Digital content/community/ transformation consultant, facilitator and trainer with 22+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Institute of Coding

The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond.

Supporters

supported by

Nesta logo

supported by

UKBlackTech logo

supported by

tech mums logo

Learner reviews

What's included?

University of Leeds are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible