Welcome to the third week of the course.

The third week of the course will build upon what you have learned from the previous week about the various forms of IP and take a strategic outlook. Together we will explore the intimate relationship between innovation and IP management. Yes they are similar, but they are not the same. We will do this with an eye on commercial success which is the primary goal of any business oriented IP management strategy. We will explore the role of uncertainty/risk on IP strategy. This will be done by jointly considering the potential profit (size of the prize) and risk (level of certainty).

We will explore what happens when you need to tell someone about your IP before you have legal protection. You will learn how to make this “confidential disclosure” in the safest way possible. You will also become aware of the need for non-disclosure agreements (NDA’s) and learn about the limitations of the legal protection NDA’s afford you. In short you will learn that NDA’s are no substitute for a trustworthy partner.

You will learn about working with universities. Universities can be great partners, but they differ from a typical business partner in many meaningful ways. For example, their aims may be different and how their IP outlook may differ from a typical business outlook.

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Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace

EIT Food