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International Strategy

Explore why firms aim for international expansion and how strategic choices impact business model design.

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  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements

Explore international strategy

This course aims to enable you to develop your knowledge of international strategies in a contemporary business environment.

You’ll have the chance to explore a range of approaches and concepts that enable an organisation to gain competitive advantage when operating in markets that are geographically and culturally distant from its origin.

What topics will you cover?

  • International strategies and strategic choice: export strategy, multi-domestic strategy, global strategy and transnational strategy
  • The global-local dilemma that affects and shapes the value proposition and plays a part in determining a suitable strategy
  • Yip’s drivers for internationalisation
  • Porter’s Diamond for assessing regional framework conditions
  • Management of subsidiaries and the performance implications of internationalisation
  • Consolidate the central debates and integrate the various themes covered during this module, helping to prepare you for your assignment

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Assess an organisation’s motives of internationalisation using Yip’s globalisation framework
  • Analyse location-specific advantages that constitute a competitive advantage
  • Evaluate strategic options for internationalisation, taking into account the global-local dilemma
  • Explore the approaches to market selection and identify the benefits and limitations of alternative modes of entry
  • Review the dynamics of the changing global economic environment and the importance of aligning organisational structures to achieve corporate objectives

Who is the course for?

Aspiring managers wanting to work in business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn