Introduction to Data for Business Leaders
A leadership course that goes beyond the hype surrounding data by focusing on the practicalities of achieving business outcomes.
Duration
4 weeksWeekly study
3 hours
Introduction to Data for Business Leaders
The data world is awash with buzzwords, go beyond the hype to explore outcomes.
This course explores data at an introductory level for decision makers.
Upon completion of this course the participants will be able to:
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Describe how organisations use data to drive value.
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Identify and classify data and opportunities within your own organisation.
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Explain how data mature your organisation is and identify what to do to increase your maturity to align with your ambitions.
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Summarise the main challenges organisations face.
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Begin to justify the investment required within your own organisation.
This course was previously called “Driving Value from Data”
Syllabus
Week 1
Driving value from data
Welcome and introduction
Welcome to the course. Meet the team and your fellow learners.
Data Value
This sections introduces the value of data.
Data Outcomes
This activity considers the outcomes you might expect from data.
End of Week 1
Summarising the first week
Week 2
Case studies and data analytics maturity
Week 2 Welcome
Welcome to the second week of the course in which we will explore examples in practice and explore data analytics maturity.
Case Studies: applying the maturity model
Let's look at some examples of the kinds of uses of data we have been talking about.
Monetisation and completing the maturity model
We develop our understanding of data maturity and explore monetisation in more depth.
End of Week 2
We reflect on your learning from week 2 and look ahead to week 3.
Week 3
Full data maturity assessment
Week 3 welcome
Welcome to the third week of the course in which we build upon the data analytics assessment and introduce the data maturity matrix to understand what, beyond the data, is needed for success.
Alignment to ambition
By aligning your strategy and explicitly funding to your ambition, you are more likely to succeed.
Delivering your ambition
Execute your ambition
Embrace data insights
We look at creating an environment conducive to embracing data insights
Reflection on all three dimensions
We extend the maturity model to more dimensions.
End of Week 3
We bring together the learning from week 3.
Week 4
Tips for successful execution
Week 4 welcome
This final week focuses on successful execution.
The value challenge
Let's explore the first theme of value.
Data as a valued asset
How to value data.
The leadership challenge
Who should lead on data and how?
Taking action
In this section we look at how to take action to realise opportunities with data.
Course conclusion
Well done! You have made it to the end and the opportunity to test your knowledge.
When would you like to start?
Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe how organisations use data to drive value.
- Identify and classify data and opportunities within your own organisation.
- Explain how data mature your organisation is and identify what to do to increase your maturity to align with your ambitions.
- Summarise the main challenges organisations face.
- Begin to justify the investment required within your own organisation.
Who is the course for?
This is a course for leaders who are setting up data capabilities for the 1st time, or are moving to their next level of data maturity. This is for you if you are leading the change to make your organisation more data savvy so that you can achieve meaningful business outcomes.
The target learners are:
- Leaders who are directly or indirectly accountable for driving value in their organisations.
- Small to medium size business owners who want to drive more value from the information they already have.
- Data professionals who are struggling to get business buy-in to driving value from data.
The main goal of this course is to give you the confidence and leadership skills to transform your business into one that uses data to achieve business outcomes quicker and with great certainty.
Who will you learn with?
I'm a strategy advisor and coach with specialisms in Business, Data & Digital strategy development and execution. I get my energy from working with smart people to solve relevant challenges.
Who developed the course?
The Data Lab
The Data Lab is Scotland’s innovation centre for data and AI. We foster innovation through collaboration, build skills and grow talent, and champion Scotland’s data science community.
| Recommended | |||
Ways to learn | Upgrade this course | Unlimited | Basic access |
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| Choose the best way to learn for you! | $74 | $15.83/month Billed at $189.99 for a year | Free |
| Unlock your expertise | Endless possibilities! | Try before you upgrade | |
| Access to this course | tick | tick | Limited to 6 weeks |
| Access to ALL eligible short courses with additional benefits, for a year | cross | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Tests to check your learning | tick | tick | cross |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Ways to learn
Buy Unlimited to access this course and hundreds of other short courses for a year or Upgrade just this course for extra benefits. Or, join with basic access.
Unlimited
$15.83/month
Billed at $189.99 for a year
Endless possibilities!
- Access to this course
- Access to ALL eligible short courses with additional benefits, for a year
- Discuss your learning in comments
- Tests to boost your learning
- Digital certificate when you're eligible
Upgrade this course
$74
Unlock your expertise
- All of the above* for this course only, plus a printed certificate when you’re eligible
*Excludes access to all eligible short courses with additional benefits for a year
Basic access
Free
Try before you buy
- Limited access to course content for 6 weeks
Find out more about certificates, Upgrades or Unlimited. Sale price available until 6 December 2021 at 23:59 (UTC). T&Cs apply. | |||
Find out more about certificates, Upgrades or Unlimited.
Sale price available until 6 December 2021 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
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- Complete 90% of course steps and all of the assessments to earn your certificate
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