Introduction to Digital Transformation: Digital Transformation in Perspective
Find out what digital transformation is, what makes it successful, and why it’s essential for every organisation to succeed.
Duration
2 weeksWeekly study
4 hours
Introduction to Digital Transformation: Digital Transformation in Perspective
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Discover why digital transformation is key for organisational success
On this two-week course, you’ll explore what digital transformation is and what it means in practice, including what is driving the need for transformation and the factors that lead to its success.
You’ll investigate the different types of transformations that organisations can undertake, such as improving efficiency or customer experience, or radically rethinking products and services.
Examine the latest technological changes driving the need for transformation
Using case studies, you’ll explore what’s driving the fast-changing environment. You’ll learn about the latest technological changes and why many organisations struggle to implement them.
You’ll analyse various organisations that have succeeded or failed, identifying the challenges they faced when adapting or continuing to adapt to changing environments. You’ll discover why leadership and strategic planning are at the heart of successful transformations and why it’s essential to develop both capabilities and a culture to deliver ongoing change.
Learn with digital experts, Target Internet and The Open University
This course is designed by experts in digital transformation, Target Internet, who keep up to date with the latest trends. By the end, you’ll know what digital transformation is, why it impacts all kinds of organisations, and what factors lead to its success.
What topics will you cover?
- Defining digital transformation
- What is the technology catalyst for transformation?
- What does a digital transformation look like in practice?
- Why digital transformations fail
- What defines a successful digital transformation?
- Digital transformation leadership and strategy
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Define what digital transformation is and why it impacts all types of organisations
- Assess the technology catalyst for a range of different contexts
- Understand what a digital transformation looks like in practice
- Define success factors for digital transformation
- Explain the importance of leadership and strategy for successful digital transformation
Who is the course for?
This course is ideal for anyone who would like to develop their understanding and confidence in digital transformation. You don’t need any prior digital transformation knowledge to join, although any work experience will help contextualise and enhance your learning.
This course is delivered and explained in a way that’s suitable for beginners or those with some experience of digital transformation.
Who will you learn with?
MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.
Host of the Digital Marketing Podcast, a global top 20 business podcast.
Who developed the course?
The Open University
As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.
Established
1969Location
Milton Keynes, UKWorld ranking
Top 510Source: Times Higher Education World University Rankings 2020
Target Internet
Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide. As publishers of the global Digital Marketing Skills Benchmark and the Digital Marketing Podcast, they have unrivalled access to market insights and expertise.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
Want to know more about learning on FutureLearn? Using FutureLearn