• The Open University
  • Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide.

Introduction to Digital Transformation: Planning Your Digital Transformation Journey

Explore the most important factors when scoping an organisation’s digital transformation journey.

Female professional standing in front of two screens with dashboard data and presenting digital transformation plans.
  • Duration

    2 weeks
  • Weekly study

    4 hours
  • 100% online

    How it works
  • Included in an ExpertTrack

    Course 2 of 4
  • Get full ExpertTrack access

    $39/monthFind out more

Discover how to plan an organisation’s digital transformation journey

What should you consider when planning and executing an effective digital transformation?

On this two-week course, you’ll examine the key factors of a successful digital transformation strategy. From defining a clear scope and managing stakeholders to identifying the right type of transformation for your organisation and choosing your strategic approach, you’ll be guided through each component to ensure your digital transformation is a success.

Explore key factors you need to consider when planning a digital transformation strategy

You’ll learn the difference between digitisation, efficiency and effectiveness, improvements, and digital innovation, and discover what transformation looks like in different organisations. After considering different strategic approaches and reflecting on the opportunities and pitfalls of each, you’ll find out how to identify the right strategy for your organisation using planning frameworks and define the key stages of a transformation plan.

You’ll also explore the role of stakeholder management in driving success. You’ll investigate the importance of developing a shared understanding of what ‘digital’ means, consider the value of stakeholder mapping and management, and discover ways you can gain buy-in.

Develop essential skills required for the future work landscape

With practical training content created by The Open University in collaboration with experts at Target Internet, you’ll finish this course with the skills to successfully plan an organisation’s digital transformation journey.

What topics will you cover?

  • Scope of digital transformation
  • Aligning understanding of what digital means
  • Stakeholder mapping and management
  • Types of transformation
  • Digital transformation strategy

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Define the scope of a digital transformation
  • Assess the different levels of understanding of digital transformation within an organisation
  • Understand the different types of digital transformation
  • Explain the difference between digitisation and transformation
  • Define different strategic approaches to transformation

Who is the course for?

This course is ideal for anyone who would like to develop their understanding and confidence in digital transformation. You don’t need any prior digital transformation knowledge to join, although any work experience will help contextualise and enhance your learning.

This course is delivered and explained in a way that’s suitable for beginners or those with some experience of digital transformation.

Who will you learn with?

MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.

Host of the Digital Marketing Podcast, a global top 20 business podcast.

Who developed the course?

The Open University

As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.

  • Established

  • Location

    Milton Keynes, UK
  • World ranking

    Top 510Source: Times Higher Education World University Rankings 2020

Target Internet

Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide. As publishers of the global Digital Marketing Skills Benchmark and the Digital Marketing Podcast, they have unrivalled access to market insights and expertise.

About this ExpertTrack

Learn how digital transformation works and the factors that impact an organisation’s successful transformation.

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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