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This content is taken from the Coventry University's online course, Employee Engagement and Motivation: An Introduction. Join the course to learn more.

Skip to 0 minutes and 5 secondsNarration: A British pharmaceutical firm, Kennelly and Cove, has been acquired by a Japanese company, Akechi Holdings. They have a brand presence in regenerative medicines providing them with large shares in the East Asian market. Akechi is reportedly planning to restructure the staff in the British firm in order to reduce the financial debt. The workers in Kennelly and Cove have only just found out that rumours in the media were actually true.

Skip to 0 minutes and 38 secondsAmbrose: This is the best way to forget about everything at work.

Skip to 0 minutes and 45 secondsI’m not too happy about the way things are going on, especially everything that's going on at work I don’t ask for a lot, do I? I just want to be comfortable and I wanna be happy. Is that too much to ask?

Skip to 1 minute and 4 secondsAnd now they've gone and told us this take over is just gonna cost jobs. I can’t really focus on mine any more, can I? Are they gonna fire us are they gonna keep us? I just don't know. It's just not fair.

Skip to 1 minute and 26 secondsNarration: Soon after the announcement of the acquisition, the threat of redundancy loomed over the workers. What impact might this have on the employees’ state of mind and performance? In this course, we will delve into the key concepts of engagement and motivation. Strategies for increasing job satisfaction and engagement and discuss why we need to pay attention to these. Now, let’s get back to Ambrose Ryan. What does he need to feel happy at work…? How can Kennelly and Cove enable this to happen?

Welcome to the course

Welcome to Employee Engagement and Motivation: An Introduction.

In the video above, you will meet Ambrose Ryan and the company Kennelly and Cove. You will follow the story of the company through the eyes of its employees in the courses throughout this program.

Please note: This video contains references to the use of maladaptive coping strategies (or alcohol as a method of coping). On no account do we advocate alcohol consumption as a means of dealing with stressful situations.

Employee Engagement and Motivation: An Introduction is the first of five short courses which together form the module Engagement and Motivation which forms part of the MSc Business and Organisational Psychology online degree at Coventry University delivered on FutureLearn.

Through this week’s activities, you will begin to explore what we mean by engagement and motivation at work.

This course is a broad introduction to the subject of engagement and motivation at work. If you choose to take the other short courses in this module, you will engage with the topics covered here in greater depth.

Specifically, by the end of the short course you will be able to:

  • Describe the key concepts of motivation and employee engagement, as well as teams, groups and the employment relationship
  • Identify key factors that are associated with motivation and engagement at work
  • Critically discuss the advantages of motivation and employee engagement at an individual, team and organisational level, as well as the importance of effective teams/groups
  • Explain the employment relationship and the link between the employment contract, motivation and engagement
  • Show insight into the changing world of work and the potential threats organisations face sustaining motivation and employee engagement

Note on the accessibility of online resources

Online texts from locate.coventry.ac.uk will only be available to learners who have signed up to take all the courses in the Program Engagement and Motivation.

Your task

What advice would you give to the management of Kennelly and Cove to make Ambrose more engaged and motivated?

Don’t forget, if you can relate to a comment someone else has made, you can ‘like’ it or leave a reply.

Checking your progress

Don’t forget you can check your progress page by selecting the icon at the top of the step, where you’ll see what percentage of the course steps you’ve marked as complete.

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This video is from the free online course:

Employee Engagement and Motivation: An Introduction

Coventry University