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This content is taken from the Coventry University's online course, Employee Engagement and Motivation: An Introduction. Join the course to learn more.

How not to do it

Unfortunately, some organisations do not implement practices that show a good understanding of employee engagement and motivation.

This can be seen in the following satirical video:

This is an additional video, hosted on YouTube.

You can find a transcript of this video at the foot of this page.

If you are unable to view the video, read the following article:

Lipman, V. (2013) ‘5 Easy Ways to Motivate – And Demotivate – Employees’

Your task

Watch the video and/or read the article and post your comments on the following points:

  • What do you think are the two most effective ways to demotivate employees mentioned in the video or the article? Use what you have learned so far and your own experience to support your answer
  • What could they do differently to motivate their employees more?
  • Have you ever encountered an organisation which took a similar approach to engagement and motivation as shown in the video or the article?

Please make sure not to mention the names of any organisations you have worked for or individuals you have worked with.


Despair, Inc. (2011) The Art of Demotivation: Principles of Storytelling [online]. available from https://youtu.be/uB9DioUQqEo [21 March 2019]

Lipman, V. (2013) ‘5 Easy Ways to Motivate – And Demotivate – Employees’. Forbes.com [online] available from https://www.forbes.com/sites/victorlipman/2013/03/18/5-easy-ways-to-motivate-and-demotivate-employees/#77e40be749ff [26 March 2019]

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This article is from the free online course:

Employee Engagement and Motivation: An Introduction

Coventry University