Customer perspective (order to delivery cycle)
The customer’s perspective – which is the order to delivery cycle – is divided into sub-stages.
These sub-stages are commercial, materials, assembly, distribution and installation lead times, as represented in the following diagram:
Click to expand image – adapted from Christopher (2016: 141)
The following figure shows the ordering lead time, and the time between the order and when it’s received.
Click to expand image – adapted from Mangan and Lalwani (2016: 172)
Suppose that the lead time for each stage has a distribution between one and five days: the cumulative lead time will have a distribution between five and 25 days for product delivery to customer.
Once again using your selected product from previous tasks, what is your expected lead time for this product from a customer perspective? Discuss why you think this is.
Christopher, M. (2016). Logistics and supply chain management (5th ed.). Pearson.
Mangan, J. & Lalwani, C. (2016). Global logistics and supply chain management (3rd ed.). Wiley.
© Coventry University. CC BY-NC 4.0