Skip to 0 minutes and 9 secondsHello, and welcome to our fourth week. We have looked at compositional style and news and feature coverage. This week we're going to come to opinion coverage. Sharing opinions through the media is part of how journalism contributes to the public sphere. Opinions in the media come in a number of forms, and we'll be looking at some of them this week. All of these require eloquence. And in common with previous weeks, we'll be bringing in some professionals to share with us their thoughts on what a good opinion piece is like. Dr Petya Eckler will also be talking to us about the arts and the theories of persuasion.

Skip to 0 minutes and 46 secondsWe'll also learn about the different types of editorials and different ways to order your arguments. And we'll get some tips for good opinion writing. Finally, we'll listen to two interviews with media professionals telling us why they chose opinion journalism as their style of writing. I do hope you enjoy the week.

Welcome to week four

After learning how to write news stories and features, it’s time to learn how to write your opinion effectively.

Sharing opinions through the media is part of their public role and of creating an active public sphere. Opinions in the media could be:

1) the official stance of the newspaper/magazine on an issue in an unsigned editorial (e.g. who they support in a national election),

2) guest editorials by outside experts,

3) regular columns by journalists, experts or others,

4) letters to the editor by readers.

All these formats require the same thing: an eloquently stated opinion, which informs, entertains and maybe even persuades.

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This video is from the free online course:

Introduction to Journalism

University of Strathclyde