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This content is taken from the Coventry University's online course, Strategy as a Process and Measures of Success: An Introduction. Join the course to learn more.

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Welcome to Week 2 of Strategy as a Process and Measures of Success: An Introduction.

This week, we will look at concepts that underpin competitive failure and success.

We will also examine methods for assessing company performance, using a real-life case study to bring this to life.

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This article is from the free online course:

Strategy as a Process and Measures of Success: An Introduction

Coventry University