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People living with diabetes can experience stigma in different ways.

Stigma and illness

The stigma sometimes associated with chronic illnesses, such as diabetes, can have a negative impact on those people who live with it.

The literature on chronic illness shows that there are certain expectations about how people with chronic illness ‘behave’ and that they often fall outside of societies expected ‘norms’ by failing to restore themselves back to ‘normal’ health.

What is stigma?

The signs that indicate something is out of the ordinary or bad about a person is what is referred to as stigma. This may may result in a person living with a chronic illness being subjected to stigmatisation.

Stigmatisation is the process whereby negative social meaning is attached to certain behaviours and individuals. This meaning is often related to public perceptions prevalent at certain times throughout history (Joachim & Acorn, 2000).

While chronic illness is dynamic and includes both the physical and psychological problems caused by the condition, stigmatisation also means that there’s additional psychological stress imposed by society on an individual as a result of how it views the condition (Joachim & Acorn, 2000).

People living with diabetes have been found to experience stigma in a number of ways, including blaming, shaming and negative stereotypes that are often reinforced in the media, but also experienced in their personal relationships (Browne, Ventura, Mosely & Speight, 2013).

Examples of this experience are illustrated in the following quotes from people with type 2 diabetes (from Brown et al., 2013):

That somehow you have been lazy and you’ve allowed this to happen to yourself (p. 3).

Well you’ve dug your grave with your own teeth (p. 4).

I didn’t even tell my husband. I told nobody. I actually felt so ashamed to have diabetes (p. 7).

Stigmatising attitudes can also be experienced in interactions with health care providers.

Your task

Do some research on the internet about diabetes in the media.

  • What messages are conveyed by the examples you found?
  • Were they stigmatising? Why/why not?

Share your thoughts in the Comments.


Browne, J. L., Ventura, A., Mosely, K., & Speight, J. (2013). ‘I call it the blame and shame disease’: a qualitative study about perceptions of social stigma surrounding type 2 diabetes. BMJ, 3(11).
Joachim, G., & Acorn, S. (2000). Stigma of visible and invisible chronic conditions. Journal of Advanced Nursing, 32(1), 243–248. doi:10.1046/j.1365-2648.2000.01466.x.

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This article is from the free online course:

Living Well with Diabetes

Deakin University

Course highlights Get a taste of this course before you join:

  • Unhappy woman's form double exposed with paint splatter effect
    Living with chronic illness

    Chronic illness is increasing in all countries and comes at significant human, social and economic cost.