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Local SEO: A Definitive Guide to Local Business Marketing

Watch an SEO expert show you how to get a local business onto the first page of Google – in real-time.

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Local SEO: A Definitive Guide to Local Business Marketing
  • Duration4 weeks
  • Weekly study2 hours
  • 100% onlineTry this course for free
  • Included in an ExpertTrackCourse 2 of 3
  • Get full ExpertTrack access$39/month

Get practical insights into how to improve your business’ online marketing

Watch as search engine optimisation (SEO) expert Joshua George at Clickslice optimises a local business website in real-time.

Identify how to optimise your business’ SEO

On this course, you’ll learn tips and tricks you need to get your website ranking by following an expert as he works his magic, ending the course by showing you the website he’s been working on – now on the first page of Google.

Being able to rank on Google can be key to making your business a success. According to the search giant, 20% of searches on its platform are for local businesses – people looking for shops or services in their area.

You’ll learn the theory behind good local SEO, before going on to get practical tips and tricks to help your business’ search ranking and online marketing.

This case study will let you learn the essentials of good SEO – including how to build backlinks, how to find the best keywords, how Google ranks sites, and how to come up with great content ideas.

At the end of the course, you’ll see the business’ SEO transformed – with the site now on the first page of Google.

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Skip to 0 minutes and 1 second (ambient music) <v ->Hello and welcome to the ultimate course on local SEO,</v> where I’ll be showing you how you can get your website onto the first page of Google. My name is Joshua George, and I’ll be leading you through the course. I actually own and run the leading SEO agency in London, called ClickSlice, where day by day, we are implementing local SEO campaigns for clients in multiple industries. This course brings together all of our processes and shows you our exact strategies we use at the agency and present it all in a nice bite-size format.

Skip to 0 minutes and 35 seconds I’ll be covering every single thing you need to know such as keyword research, how to optimize your website for a local keyword, Google my business, citations, link-building, you name it, I’ve got you covered. I designed this course for local business owners who would like to generate more traffic to the website whilst also generating more inquiries and sales. As I’ll be going through the exact process we use at the agency, this course is also a great fit for anyone who would like to learn more about local SEO and potentially even offer it as a service for local business owners. I don’t just talk the talk. Throughout this course, you can literally watch over my shoulder and watch me walk the walk.

Skip to 1 minute and 14 seconds You’ll be able to see exactly how I optimize a live local business website to get it onto the first page of Google. And even better, at the end of the course, this same website we’ve been working on is going to be on the first page of Google. The proof’s in the pudding, right? I’ll see you inside.

What topics will you cover?

  • Keyword Research
  • Creating Content For Your Website
  • Google My Business
  • Citations
  • Onpage SEO
  • Page Speed & Hosting
  • Link Building
  • Reviews
  • CRO (Conversion Rate Optimisation)
  • Tracking Your Results

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Create a shareable certificate link for your CV and LinkedIn.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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What will you achieve?

By the end of the course, you‘ll be able to...

  • Demonstrate how to position a local business website onto the first page of Google.
  • Explore how to find the best keywords to target for a local businesses
  • Explore how to build high quality backlinks
  • Improve your understanding of how Google ranks websites
  • Explore how to come up with tons of content ideas for your local website

Who is the course for?

This course will benefit anyone interested in learning local SEO and potentially starting up their own local business in the future. It would also appeal to anyone who currently has a local website and wants to rank it onto the first page of Google.

Who will you learn with?

Joshua is the founder & owner of ClickSlice. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends.

Who developed the course?


ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.

About this ExpertTrack

Discover everything you need to launch your own local SEO agency and start getting your clients on the first page of Google

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  • Pay $39 per month to keep learning online
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  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
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