Macro Environmental Analysis and Business Strategy: An Introduction
Explore the fundamentals of business strategy and learn how the macro environment affects strategy formation.
Duration
2 weeksWeekly study
3 hours
Macro Environmental Analysis and Business Strategy: An Introduction
Understand how macro environmental factors influence business strategy
What is strategy, and how does the macro environment influence a firm’s strategy formation?
Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it.
You will have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.
What topics will you cover?
- Definition of strategy
- Benefits and costs of globalisation
- Drivers of globalisation
- Macro environment analysis using PESTL framework
When would you like to start?
Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.
Available now
What will you achieve?
By the end of the course, you‘ll be able to...
- Demonstrate a good understanding of the concept of strategy
- Explain the concepts of a Macro environment
- Explore the effects of globalisation on a firm’s strategy
Who is the course for?
This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
Who will you learn with?
Who developed the course?
Coventry University
Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.
Established
1992Location
Coventry
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
Want to know more about learning on FutureLearn? Using FutureLearn
Join this course
Free
Join free and you will get:
- Access to this course for 4 weeks
Upgrade
Upgrade this course and you will get:
- Access to this course for as long as it’s on FutureLearn
- A print and digital Certificate of Achievement once you’re eligible
Unlimited
Buy Unlimited and you will get:
- Access to this course, and hundreds of other FutureLearn short courses and tests for a year
- A printable digital Certificate of Achievement on all short courses once you’re eligible
- The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
- The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.
Advance your career with a degree
Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.
If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.
Don’t worry, you can still take the course without doing a full degree!