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Macro Environmental Analysis and Business Strategy: An Introduction
Understand how macro environmental factors influence business strategy
What is strategy, and how does the macro environment influence a firm’s strategy formation?
Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it.
You will have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.
- Definition of strategy
- Benefits and costs of globalisation
- Drivers of globalisation
- Macro environment analysis using PESTL framework
What will you achieve?
By the end of the course, you‘ll be able to...
- Demonstrate a good understanding of the concept of strategy
- Explain the concepts of a Macro environment
- Explore the effects of globalisation on a firm’s strategy
Who is the course for?
This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
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