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Measuring and Controlling the Effectiveness of Marketing Planning

Explore how to communicate the marketing offering, how to set prices, controlling costs and assessing impact.

Measuring and Controlling the Effectiveness of Marketing Planning
  • Duration0 weeks
  • Weekly study8 hours

Evaluate marketing communication

The course explores how to evaluate short and long-term marketing plans for their effectiveness in meeting consumer needs.

Using marketing metrics, you’ll have the opportunity to learn how to assess the impact of marketing and will explore how to set prices and control the costs linked with marketing planning.

What topics will you cover?

  • Marketing communications planning
  • Price and distribution planning
  • Marketing control
  • Marketing metrics
  • Return on investment

What will you achieve?

By the end of the course, you‘ll be able to...

  • Assess and evaluate appropriate communication strategies
  • Identify the most appropriate pricing strategies
  • Analyse and critically review the impact of the strategies chosen based on the financial situation of the organisation

Who is the course for?

This course is designed for anyone interested in learning more about marketing strategy.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry