Skip to 0 minutes and 12 secondsNow that you've had time to reflect on why impact is important, let me introduce this course to you properly. I'm Professor Gideon Moss and I will be the main tutor for this course, I've got a hybrid background meaning that half of my life was in academia, and half of my life in my own businesses, and I will be supported by colleagues with an equal background as well. We've decided to divide this course into three areas, the first one is to discuss the principles of impact, the second one - how that is relating to entrepreneurship, and within a third phase you will develop your own toolkit, measuring impact that is applying the principles to real-life cases.

Skip to 0 minutes and 54 secondsIt is also important to note that measuring impact is influenced by various factors, such as your view on entrepreneurship, on innovation, your level of creativity the way you leading and managing change, the strategic choices you are making. So you need to challenge your own views on that to improve your measurement of impact, at the end of the day. In this course you need to link two important concepts, the one is the desired future goals, the impact that you want to achieve, and the other one is linking it back to your planned activities. Activities that you're undertaking now to achieve that long term future impact.

Skip to 1 minute and 34 secondsDuring this course you will be involved in various activities, ranging from watching videos on impact, and reflecting on that, reading articles, sharing your ideas with fellow participants, and developing your own toolkit so that you can combine the theoretical and practical elements within this course. This is a course to help you to improve your own impact measurement therefore try it out, and apply that in a very innovative and creative manner, in your own environment. Enjoy this course.

Welcome to Measuring Entrepreneurial Impact

Now that you’ve had a chance to reflect on why impact is important, let’s take some time to explore this course in more detail.

In this video, Professor Gideon Maas discusses the course, its importance and how you should approach studying and participating over the coming weeks.

This week

Through this week’s activities you will:

  • Evaluate different theories and concepts of entrepreneurial impact
  • Explore why entrepreneurs should measure the impact of their activities and how different issues can affect the measurement of impact
  • Consider how impact is influenced at personal, social, and institutional levels

Different ways to learn

If you have a general interest in this topic, you can work through the core learning activities in about three hours each week. This will give you the opportunity to check your understanding and spend some time joining the discussions.

If you would like to develop a more in-depth understanding of the topic (expected at a postgraduate level) you can spend more time engaging with all the learning activities. Don’t forget to delve into the additional resources listed in the ‘see also’ section, share your thoughts in the comments and actively discuss and review how others are responding.

Professional development

If you choose to upgrade, you’ll be provided with a Statement of Participation at the conclusion of this course. To be eligible, you must mark at least 90% of the steps in this course as complete and achieve 70% or above in each course test. To review your progress, see the progress page.

Your task

Having watched the above video, use the comments section to share your expectations of this course with your fellow learners.

Have a look at what other learners have said. If you can relate to a comment someone else has made, why not ‘like’ it or leave a reply? You can filter comments in a variety of ways (including most liked) and bookmark those you find useful.

If you want to see all the recent comments on the course, just select the ‘activity’ icon. If you’re following someone, you can filter this list to show their comments and any others you’ve bookmarked.

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This video is from the free online course:

Measuring Entrepreneurial Impact

Coventry University