Skip main navigation

Hearing from the data collectors

In this video, we hear from representatives from three companies involved in data collection and surveying of the public.

In this video, our representatives from Ipsos Mori, YouGov and Full Fact discuss how they ensure their clients, and the press, present their data accurately.

They also discuss the perils of reporting survey results in the age of social media and share their advice on what the public can do to fact check any results they come across.

During this video, Simon Atkinson from Ipsos Mori and Amy Sippett from Full Fact discuss an annual piece of research called The Perils of Perception 2017 which looks at commonly held misconceptions across 38 countries.

Alongside the rate of teenage pregnancies and the percentage of the population who are foreign-born, what other widely held beliefs do you think aren’t supported by the data?
This article is from the free online

Making Sense of Data in the Media

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now