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This content is taken from the RMIT University's online course, Online Business: Digital Marketing for Success. Join the course to learn more.
Steps of progression
Steps of progression

Check what you’ve learnt

This week we’ve looked at how traditional media and digital media vary and how they can work together to effectively market your online business.

You have been introduced to Paid, Owned and Earned Media and to elements of digital marketing planning. You can download your digital plan to work through over the next few weeks.

Throughout this week you were encouraged to reflect on what you have learnt and how you can apply it to your own online business idea or concept. You have also been introduced to Keemi, via the case studies, who has engaged your help and advice on marketing her natural healthy food business.

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This article is from the free online course:

Online Business: Digital Marketing for Success

RMIT University