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This content is taken from the RMIT University's online course, Online Business: Digital Marketing for Success. Join the course to learn more.
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What next?

Next week

Next week, we will take a closer look at the area of paid media, looking at display and banner advertising, pay per click (PPC), paid search (Google AdWords), email databases, and social media advertising.

We will explore the why and how of using each media.

Share with us your favourite aspects of this week's learning, in the Comments section.

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This article is from the free online course:

Online Business: Digital Marketing for Success

RMIT University