Size Matters in Display
After reading about how display advertising can work for small business, you may now have decided that display advertising is for you.
But how do you know what is the right size advertisement for you? It is fair to say that when it comes to display advertising, size does matter as it increases the cost of your advertisements and can also limit would change the types of websites you have available to advertise on.
According to Google, there are four top performing ad sizes for desktops/laptops:
Mobile also has its banners, with the top performer being:
It is important to know that not all sizes are available across all websites or devices. The inventory (space) available will largely depend on what space allocation the publisher (website owner) has made available.
© RMIT University 2017