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Skip to 0 minutes and 8 seconds Influencer marketing is one of the new trends in the digital landscape, which is predominately used throughout social media. It is a marketing technique that utilizes partnerships with online personalities or individuals. These people have a large group of online followers, all subscribers, and are paid to endorse and share a company’s content. It Is a great technique that is used to reach mass audiences quickly and effectively, and allows businesses to promote their company and products in a trusted global space. For many businesses, influencer marketing is quite a new trend that has become more widely spread out over the past 12 months. Within the influence of marketing, there are numerous amounts of trends such as DIY tutorials, prank videos, and memes.

Skip to 0 minutes and 56 seconds It’s a platform that is constantly changing with uses, needs, and interests. When starting out in this space it is best to do a bit of research first. Try and find a personality or trend that ties in nicely with your business. You also want to make sure that your messages connect well with your target audience. influencer marketing can help an online business and many ways. It is a great way to complement any existing business’s social media content. It can also amplify your credibility as a business through word-of-mouth exposure in the digital world. Remember that these online personalities have already established a sense of loyalty and trust with their followers. So you are using their influence to persuade your audience.

Skip to 1 minute and 42 seconds Using influence of marketing will not only boost your ranking through social media channels, but your business’s presence for search engines as well. There are many ways to learn about influencer marketing. You can do this through platforms such as blogs or websites. However, influencer marketing is generally managed through social media platforms. Therefore, a great source of information can be found on these platforms, which can also assist in accessing a chosen influencer. Like many marketing tools prices are going to vary substantially between platforms and influencers, so it’s a good idea to check out more than just one option.

Paid Influencer Marketing

Influencer marketing is a strategy designed to focus on partnering with key individuals to promote your brand message to online audiences. This is a great way for a small online business to have their company and products out in the global space.

It is one of the fastest growing marketing channels. This is probably due to the growing amount of ad blocking by consumers which forces marketers and small business owners to rethink how to reach their target audience.

The primary purpose for a small online business to use this strategy is to gain credibility within the influencer’s audience - people you don’t currently reach.

It can assist online business owners greatly as it relies on trust of the influencers, gains traction in niche (small specialist) markets and it can be very cost effective.

New influencer marketing platforms are entering the market. For example, Instagram recently launched their own platforms to assist influencer marketing ‘Stories’ app to rival Snapchat’s ‘Stories’. No matter who appears to be driving the platform, influencers rule.

If you are interested in undertaking paid influencer marketing, WordStream suggest a 5 Step Plan to use influencer marketing for content promotion.

Keep in mind that, as with all digital marketing activities, one size does not fit all online businesses and this is true of influencer marketing. Carefully consider the various platforms and what they have to offer to help you achieve your digital goals.


We have discussed how paid influencers can help you in increasing awareness and conversion for purchase.

Take a look at some of the platforms available for reaching paid influences, and, in the Comments section identify which ones would be suitable for your online business. Don’t forget to tell us why you think it will work for your online business.

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This video is from the free online course:

Online Business: Digital Marketing for Success

RMIT University