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This content is taken from the RMIT University's online course, Online Business: Digital Marketing for Success. Join the course to learn more.
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What's next?

Next Week

Next week, you will examine the area of owned media, taking in a look at how you can use your business’s own media - such as databases, emails, websites, microsites and blogs to drive people to your business, create awareness, generate leads, and encourage sales.

You will learn the how and why of using each media for the purposes of digital marketing.

Share with us your favourite aspects of this week's learning, in the Comments area.

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This article is from the free online course:

Online Business: Digital Marketing for Success

RMIT University