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Skip to 0 minutes and 8 secondsHello, and welcome to our Online Business Success program. Digital Marketing for Success is one of four courses that is part of the Online Business Success program. Digital Marketing for Success can assist you to identify the key digital marketing elements you need to consider when starting or running your online business. Throughout the course, you will hear from our experienced academic-- Influencer marketing is one of the new trends in the digital landscape. --as well as our entrepreneurs on how to manage your online business profile to market your business. Social media-- it's fantastic for continually connecting with clients. And the way that you can target it, I think, is really powerful.

Skip to 0 minutes and 56 secondsWe will provide you with information that will help you select the right tool from the many tools available that can achieve the outcomes you want. By the end of the course, we hope you have the confidence to build your own digital marketing plan to create a successful online business. You'll be given the opportunity to engage and interact with other global learners through a variety of activities and conversations to reflect on your business idea. I wish you all the best as you start your own journey through Digital Marketing for Success.

Introduction

Welcome to Online Business: Digital Marketing for Success – a four-week journey designed to help you focus on creating a digital marketing plan for your online business.

This course will outline the concept of digital marketing, why it’s important, and how to apply it to your online business.

We start with the evolution of marketing from traditional to digital marketing and consider how it has become one of the most used media in today’s business environment. We will journey together through the many facets of digital marketing, including the tools and techniques available to an online business.

Be aware, there are many tools! As you make your way through the course, we do not expect that you will adopt every tool - but when you decide on your personal digital marketing plan, you know the purpose of your chosen tool and the response you want to achieve.

Glossary

There are many terms in digital marketing. Bookmark the glossary in the See Also area below as we journey through the course together.

Get involved

Before moving on, introduce yourself in the Comments section below and share what you hope to get out of this course.

Remember, you can reply to individual comments and ‘like’ the ones you agree with or interest you. You can also ‘follow’ others whose responses you want to keep track of. To get started, we suggest you follow the course facilitators now.

The Comments section can be a little overwhelming if there are lots of responses, so please don’t feel you have to read all of them! Try reading the first page of most recent comments and then the first page of ‘most liked’ comments – this will help you keep up-to-date with the newest comments.

Pathway

Details of eligibility and more information on the Certificate IV in New Small Business can be found in the downloads section below.

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Online Business: Digital Marketing for Success

RMIT University