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Size matters in display

Size Matters in Display

After reading about how display advertising can work for small business, you may now have decided that display advertising is for you.

But how do you know what is the right size advertisement for you? It is fair to say that when it comes to display advertising, size does matter as it increases the cost of your advertisements and can also limit would change the types of websites you have available to advertise on.

According to Google, there are four top performing ad sizes for desktops/laptops:

top ad performing sizes for desktops/laptops

Mobile also has its banners, with the top performer being:

mobile banner sizes

It is important to know that not all sizes are available across all websites or devices. The inventory (space) available will largely depend on what space allocation the publisher (website owner) has made available.

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This article is from the free online course:

Online Business: Digital Marketing for Success

RMIT University

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