Contact FutureLearn for Support
Skip main navigation
We use cookies to give you a better experience, if that’s ok you can close this message and carry on browsing. For more info read our cookies policy.
We use cookies to give you a better experience. Carry on browsing if you're happy with this, or read our cookies policy for more information.
Computer with lock and credit card
Regulations for Operating Online

Regulations for Operating Online

In many countries it’s a simple process of thinking about a business name, and then registering that name with the relevant authorities so you can start trading.

Regardless of your business type, there are a number of acts, awards, rules and regulations that are imposed on businesses by local, state and national government bodies that you will need to consider when setting up your online business such as:

  • Business name
  • Trademarks, copyright and patents
  • Privacy and spam
  • Electronic transactions.

Let’s unpack some of these considerations a little further.

Business name

You’ve got the idea, now what are you going to call your business? Before you get started, make sure that the business name you are thinking of has not already been registered.

Have you considered the URL that will be attached to the business name? Is the URL available, or do you need to select a different name for your business? When starting your business, it is a good idea to have a URL as close as possible to the business name.

Business name searches can be usually be undertaken via your government website. For example:

Links for the above websites are provided in the See Also section.

If you are uncertain or want more detailed information as to how to check for available business registrations and what is required, seek assistance from a registered accountant, legal firm or the government body in your country.

Trademarks, copyright and patents

Have you selected a brand name that you want to use for your collection of products? Perhaps at a later date you are thinking of trademarking your business name?

Always check before starting that the brand name and the company name are available for trademark. There would be nothing worse than building a business and a few years later someone comes forward to claim you are infringing their trademark.

Trademark searches, along with copyright and patent searches can be conducted via the government body that protects intellectual property in your country. For example:

Links for the above websites are provided in the Related links section below.

Privacy and spam

As you will be doing business online, it is also likely you will be collecting data on visitors to your website, as well as customers who register to receive newsletters, promotional literature, or purchase from your business.

In a data driven world, it is important to behave in an ethical manner if you want to develop strong customer relationships. The adage of “just because you can, doesn’t mean you should” applies when maintaining good relationships with your customers. Meaning, just because you can collect the information doesn’t mean that you should do it without good reason and respect for privacy.

For good customer service, and to meet global business practices, it is important that you abide by the regulations of the country in which the customer resides. For example, if doing business in Australia, but you are based in the US, you must abide by the Privacy and Spam Acts in Australia when communicating or developing your relationship with the customer.

Disclosure of use of cookies is a growing area of importance. Many countries now require use of cookies disclosure and also providing customers with the opportunity to accept or leave your website. It is very important to ensure you comply with these evolving legislations.

Be aware of privacy and spam regulations not only in your own country, but also in any overseas locations that your customers may reside. This will put you in the best position to develop strong and profitable relationships with your customers and potential customers.

Electronic transactions

In most countries, there is no distinction in law between electronic transactions online, and cash or card transactions at a bricks and mortar store. So make sure you are aware of the legislation in relation to transactions that are made on your website. Consider areas such as returns policies, legislation around consumption taxes (VAT, GST etc), keeping of customer records, and other aspects of electronic transactions.

Legislation applicable to electronic transactions often applies only to the country where the product or service website is located. However, with the increasing number of customers purchasing globally, the expectations of customers are often driven by what they have experienced as their local consumer protection legislation. So even if it strictly is not enforceable or does not apply to you because your business is situated in a different country, you still may want to be aware of the legislation and cater as best you can in the interest of building good customer relationships.


Discussion

Think about a website you purchased from in the last month.

Consider one of the above areas (business name, trademark, privacy or spam, electronic transactions) and share your thoughts on what legislation they needed to take into account when doing business with you in your country.

Identify where they may have found the information relating to this area.


Share this article:

This article is from the free online course:

Online Business: Planning for Success

RMIT University