How smart brands price
Read the article on How smart brands command a premium price.
Name a product and brand that you would consider paying a premium price for in comparison to its competitors - how do you justify paying the premium price e.g Mobile/cell phone brands, Fashion labels etc.
Post your responses to the Comments area and check other learners’ posts to see if there is a difference or similarity in approaches to the same product/brand.
© RMIT University 2017