
Discussion
© RMIT University 2016
Discussion
Discussion
Think about a brand that commands a premium price over its competitor.
What do you think allows the brand owner to continue to ask customers to pay a higher price? What is so unique about that product?
Post your thoughts in the Comments area - don’t forget to tell us what the brand is, and provide a link to the website for us to look at the brand offering.
© RMIT University 2016