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Online course

Online Business: Pricing for Success

Discover why pricing is key to the success of your startup, with one of four courses in the Online Business Success program.


  • Access to the course for its duration + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps, quizzes)
  • No access to course tests
  • No certificate


  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps, quizzes)
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Online Business: Pricing for Success

This course is part of the Online Business Success program, which will enable you to launch, market and run your own successful online business.

Why join the course?

Do you ever hear people say “I have a lot of interest in my business and I am working hard, but I am not making any money”? This free online course will help you understand the key aspects of getting your prices and costs right, while aligning pricing to your marketing strategies.

Understand pricing and costing concepts

Understanding pricing is a critical step to starting your own online business. We will explain the key drivers, helping you appreciate how price will be a deciding factor in whether to set up a business in the first place and its long-term sustainability.

This course will take you through a number of costing and financial concepts, financial documents and performance ratios, to provide you with an overarching understanding of how these documents can help you.

By the end of the course, you will understand:

  • how to make practical pricing decisions;
  • how to assess the expenses of a business;
  • methods for understanding and analysing the numbers;
  • and how to read the numbers.

Get expert online business advice

This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they positioned and priced their online business.

What topics will you cover?

  • The catalogue of financial terminology used when discussing financial statements with accountants and bookkeepers.
  • The role independent professionals play when seeking information on financial statements and contract advice.
  • The distinction between startup and ongoing costs including capital finance and assets to inform product and service pricing.
  • The types of business structures that influence profit sharing and legal liabilities.
  • The process taken to price products or services to optimise business profitability and performance.
  • Researching the industry standards that impact and drive demand for a product or service to meet customer needs.
  • Accurate record keeping using a range of financial statements to identify a business's financial position.
  • Analysis of costs and margins to inform product or service price.
  • The effect business success indicators including reports, ratios and benchmarks has on the health and viability of a business.

When would you like to start?

  • Date to be announced

What will you achieve?

  • Compare pricing solutions that best suit your business objectives
  • Investigate and determine the start-up costs, assets and capital of your business
  • Apply a range of accounting methods to confirm your pricing strategy and its impact on business health
  • Develop numeric literacy to appreciate the financial viability of your business

Who is the course for?

This course is targeted at learners who have a small business or are considering setting up an online business and wish to understand the principles of costing and pricing, through a series of short case studies, practical exercises and the completion of templates.

Who will you learn with?

Brett Stavenuiter

Brett Stavenuiter is an entrepreneur, business owner and business consultant with 25 years experience assisting over 5000 successful entrepreneurial business start ups in Australia and Indonesia.

Who developed the course?

One of Australia’s original tertiary institutions, RMIT is a global university, with over 80,000 students, specialising in technology, design and enterprise.

Buy a personalised, digital and printed certificate and transcript

You can buy a Certificate of Achievement for this course — a personalised certificate and transcript in both digital and printed formats, to prove what you’ve learnt. A Statement of Participation is also available for this course.

Certificate of Achievement + transcript £59.00

Statement of Participation £34.00

Estimate prices in preferred currency

Charges to your account will be made in GBP. Prices in local currency are provided as a convenience and are only an estimate based on current exchange rates.