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This content is taken from the RMIT University's online course, Online Business: Customer Profiling for Success. Join the course to learn more.

Skip to 0 minutes and 8 seconds Hello and welcome. Profiling for Success is one of four courses that is part of the Online Business Success Program. Profiling for Success can assist you in identifying the key areas to consider when attracting the right customers to your online business. We will highlight the importance of research, how to use it in identifying customer characteristics, developing a customer persona, and exploring your competitors.

Skip to 0 minutes and 39 seconds You will hear from experienced online small business entrepreneurs who share their insights and what they would do differently when incorporating customers in product and marketing decisions.

Skip to 0 minutes and 54 seconds Along the way, we will introduce you to our experienced RMIT University academics who will explain the process of profiling and developing a customer persona.

Skip to 1 minute and 8 seconds Throughout the course, you’ll be given the opportunity to engage and interact through a variety of activities, conversations with other learners around the world, and reflect on your business idea. I wish you all the best as you start your own journey through Profiling for Success.


Welcome to Online Business: Profiling for Success; a four-week journey designed to help you focus on profiling your online market and customers.

Understanding your market and who you are selling to, is a key part of effective marketing. This course gives you some basic knowledge and skills, along with the confidence to build a customer profile

Over the four weeks, we will explain the importance of a customer profile, how it contributes to customer acquisition and retention, along with touching on the implications for your business’s marketing plan.

Throughout the course, we will provide you with some practical suggestions that can assist you in identifying and building loyal customers.

Get involved

Before moving on, introduce yourself in the comments section and share what you hope to get out of this course. Remember, you can reply to individual comments and ‘like’ the ones you agree with or interest you. You can also ‘follow’ others whose responses you want to keep track of – to get started, why not follow the course facilitators now?

The comments section can be a little overwhelming when there are a lot of responses, so please don’t feel you have to read all of them! Try reading the first page of most recent comments and then the first page of ‘most liked’ comments – this will help you keep up-to-date with the newest comments.


Details of eligibility and more information on the Certificate IV in New Small Business can be found in the Downloads section.

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This video is from the free online course:

Online Business: Customer Profiling for Success

RMIT University