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Now it's your turn!

Primary research activity

Now it’s your turn!

Creating and implementing a survey is a great way to start gathering primary research data on who is your potential customer.


Read ‘How To Design And Conduct Original Market Research: Goals, Tools & Validity’ in the related linkssection

Then use a free online survey tool like Survey Monkey to create your own five question survey. This survey may help you gather interesting information on who your potential customer or consumer might be.

Post your survey link to the Comments section with a brief description of your product, e.g. ‘Interested in marble and recycled homewares? Please take my survey’. REMEMBER: It is also beneficial to participate in someone else's survey to compare the types of questions used.

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This article is from the free online course:

Online Business: Customer Profiling for Success

RMIT University