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What have you learnt this week?

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This week you have learnt about when it’s appropriate to conduct market research, the six steps in the marketing process, the different types of market research that you can conduct (primary research and secondary research) and some of the most commonly used market research tools that you can use to do this.

You have also learnt about the value in creating a market research plan to achieve your marketing research objectives. All this information helps you build a much more in-depth understanding of your target customers and consumers.

Along the way you’ve also helped Lee, the online homewares business entrepreneur, think about the most appropriate types of market research for her needs - where she should start and what she needs to do to gather the necessary data to build a better picture of her customers and consumers.

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This article is from the free online course:

Online Business: Customer Profiling for Success

RMIT University