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This content is taken from the RMIT University's online course, Online Business: Customer Profiling for Success. Join the course to learn more.
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What's next?

What’s next?

Now that you understand the value of market research and the different types of research that you can undertake, it’s time to turn your attention to personas.

Next week you’ll learn all about personas - what they are, the different types of personas, how to build them, and how they can add significant value to your market research.

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This article is from the free online course:

Online Business: Customer Profiling for Success

RMIT University